Hi, I'm Eric Olsen. Today's whiteboard session is on putting together a SWOT analysis for your organization. SWOT simply stands for strengths, weaknesses, opportunities, and threats. - The purpose of a SWOT analysis is to create a synthesized view of your current state in great planning, whether it's strategic planning, marketing planning, operational planning, you name it. Great planning starts with an understanding of where you are today, confronting the brutal facts as Jim Collins says, so you can build a future. - A SWOT analysis is a great way to capture and frame up what your current state is. I'm going to talk to you about what it is in a little more detail, how to put it together, and then quickly how to put it to use. Let's jump in. - Strengths: You build on our strengths. - Weaknesses: We shore them up. The right-hand side of your 2x2 matrix, which is your SWOT, is your internal perspective. - On the other side, we have our opportunities, which we invest or capitalize on, and our threats, which we monitor. This is the external perspective. - Tip number one: Do not confuse your internal and external perspective. We're looking for a holistic view of your organization, and it's important to be really clear about what we can impact and directly influence (internal) and what we can influence but not directly impact (external). - This is the structure for your SWOT. When you're done with it, you'll have maybe 10 to 15 bullet points at each of the four quadrants. - So, how do you figure out what goes in those quadrants? The simple thing to do is to hop into a room with a whiteboard and brainstorm with your planning team. Fill out your SWOT. - Taking it to...
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Da 31 Form: What You Should Know
AR 25‑25DEPARTMENT OF DEFENSE REPORT STO THE CONGRESS AND PUBLIC AFFAIRS-202210AR 75-77OFFICERS DEPARTMENT OF DEFENSE PRACTICE OF JUSTICE — PRIMARY INVESTIGATIONS — RULES OF PROOF — PART 2-10/07/200610AR 75-77OFFICERS DEPARTMENT OF DEFENSE PRACTICE OF JUSTICE — PRIMARY INVESTIGATIONS — RULES OF PROOF — PART II-10/10/200610AR 75-77OFFICERS DEPARTMENT OF DEFENSE PRACTICE OF JUSTICE — PRIMARY INVESTIGATIONS — RULES OF PROOF — PART III — 10/21/200610AR 75-77OFFICERS DEPARTMENT OF DEFENSE PRACTICE OF JUSTICE — PRIMARY INVESTIGATIONS — RULES OF PROOF — PART IV — 10/28/200610AR 75-77OFFICERS DEPARTMENT OF DEFENSE PRACTICE OF JUSTICE — PRIMARY INVESTIGATIONS — RULES OF PROOF — PART V — 11/08/200610AR 75-77BUREAU OF CRIMINAL JUSTICE-SUBJECT TO ADMINISTRATIVE UPDATE- PRIMARY INVESTIGATIONS-RULES OF PROOF, PART III 10/31/200610AR 75-77OFFICERS DEPARTMENT OF JUSTICE PRACTICE OF JUSTICE — PRIMARY INVESTIGATIONS — RULES OF PROOF — PART VI — 12/04/200610AR 75-77OFFICERS DEPARTMENT OF JUSTICE PRACTICE OF JUSTICE — PRIMARY INVESTIGATIONS — RULES OF PROOF — PART VII — 12/09/200610AR 75-77OFFICERS DEPARTMENT OF JUSTICE PRACTICE OF JUSTICE — PRIMARY INVESTIGATIONS — RULES OF PROOF — PART VIII — 12/16/200610AR 75-77OFFICERS DEPARTMENT OF JUSTICE PRACTICE OF JUSTICE — PRIMARY INVESTIGATIONS — RULES OF PROOF — PART IX — 12/24/200610AR 75-77OFFICERS DEPARTMENT OF JUSTICE PRACTICE OF JUSTICE — PRIMARY INVESTIGATIONS — RULES OF PROOF — PART X — 01/07/200710AR 75-77OFFICERS.
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