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Video instructions and help with filling out and completing Da form 31
Hi I'm Eric Olsen today's whiteboard session is on putting together a SWOT analysis for your organization SWOT simply stands for strengths weaknesses opportunities and threats and the purpose of a SWOT analysis is to create a synthesized view of your current state in great planning whether it strategic planning marketing planning operational planning you name it great planning starts with an understanding of where you are today confronting the brutal facts as Jim Collins says so you can build a future and a SWOT analysis is a great way to capture and frame up what your current state is so I'm going to talk to you about what it is in a little more detail how to put it together and then quickly how to put it to use let's jump in strengths you build on our strengths weaknesses we shore them up the right-hand side of your 2x2 matrix which is your SWOT is your internal perspective on the other side we have our opportunities which we invest or capitalize in and our threats which we monitor external perspective tip number one do not confuse your internal and external perspective we're looking for a holistic view of your organization and it's important to be really clear about what we can impact and directly influence internal and what we can influence but not directly impact external and I'll talk more about that in just a minute so this is the structure for your SWAT when you're done with it you'll have maybe 10 to 15 bullet points at each of the four quadrants so how do you figure out what goes in those quadrants the simple thing to do is to hop into a room with a whiteboard and brainstorm with your planning team and fill out your squad taking it to the next level is bringing data into your SWOT analysis there's tons of data and organizations absolutely go pull in some data so you have more of a data based view of what's going on let's talk about those data sources internal get perspective from Executive Board if you have them partners vendors gather that through one-on-one interviews employees employee perspective is super important to help understand what's working and what's not working customers same things you cannot have a great SWOT analysis without understanding what your customers are saying about what you're doing well and what you're not doing well and last but certainly not least pull in some of your key performance indicators or very simply your current performance over the last year three years five years whatever makes the most sense if you're a little pressed for time make sure you pull in your employee perspective and your customer perspective on the external side same thing what are your information sources I like to think about external data kind of in concentric circles starting from the outside megatrends those are those really big things that are impacting most all organizations across our country.